Daimler UX Lab

Daimler UX Guide

Daimler UX Guide

The Daimler Group contains many brands in the automotive industry like Mercedes-Benz, Smart and SHARE NOW. These brands cover a variety of digital touchpoints. Therefore the application of user-centered design has major impact on the businesses. Daimler provides a platform for knowledge concerning user experience and design.

In an agile, human-centered process we at Strichpunkt restructured and redesigned the platform with focus on an improved and more engaging user experience. For that we utilized gamification, a simpler and more intuitive navigation structure as well as illustrations to present the content in an appealing and better consumable way.

In this project I was responsible for User Research regarding the existing platform as well as iterative user feedback on the newly developed prototypes in form of remote interviews. Additionally, I worked on structuring content and improving the overall information architecture.

Daimler UX Guide Game Light Mode
Daimler UX Guide Game Light Mode

UX Maturity Tool

Daimler UX Maturity Tool

In addition to the UX Guide, we developed an MVP for a tool to help identifying chances to increase UX-involvement in projects with clear instructions and tips. Here I was responsible for User Flows and the overall Interaction Concept.

NDA

The UX Guide and UX Maturity Tool are exclusively accessible for the Daimler Group and its vendors.